There are many reasons to write a business plan. You may need a plan to borrow money, attract investors, or to validate your ideas. Plus, creating a business plan helps work out operating procedures and can put your business at a strategic advantage over other businesses. 

To create your business plan, work on collecting the following information and documentation.

  • A Description of Your Business – This is simply what you do, who you do it for, why you do it, how you do it, and when you do it. 
  • Describe the Problem(s) Your Customer Has That You Solve – Make a list of each problem you solve for your customer. Describe them fully and why they need to be solved. It can help to attach the product to the problem for reference. 
  • Describe Your Solution – Explain how this solution solves the problem for your ideal customer. Try to write this from their perspective to ensure that you are putting the customer in a central place.
  • Describe Your Target Customer – You may need to describe more than one target depending on your products and services, especially if you have different levels of products, depending on their place in the customer buying journey. This is a good place for customer avatars.  
  • Describe Your Competitive Advantage – This is all about how you are different from the competition. It may be due to price, service, innovation, operation, or something else. Some people also describe this as a unique selling point or unique selling proposition. It’s all about your place in the market and how you can leverage it to your advantage. 
  • Describe Your Selling Process – Website, storefront, affiliates, distributors or salespeople, door-to-door, or something else? For example, perhaps you’ll set up a squeeze page with a freebie to build your list then nurture your relationship with them in email. Be specific and thorough.
  • Describe Your Business Model – This is a list of your revue streams and how you’re going to make money. If you have no revenue stream potential, you have no business. For example, starting a blog is not a business until you monetize it.  
  • Describe Your Start-Up Costs – What are the funds you need to get started? List each expense and why you need it. 
  • Describe Your Goals and Benchmarks – If you don’t set deadlines, it won’t happen, so make sure you match a deadline or benchmark to each of the goals you’ve set for your business. For example, “I will get 100 new customers each week by hosting two-hour long webinars each week.” 
  • Describe Your Business Setup – For example, if you’re a sole proprietor who outsources to contractors, state that; if you are an employer with a management team, state so. If you plan to buy human resources, as time goes forward, mention those benchmarks so you know when this will happen. 
  • Describe Resources You Have and Need – Make a list of the resources you have available now and how you’ll use them and a list of resources you need to buy, and when you’ll do so based on benchmarks. 

As you work on creating your business plan, it can help to understand fully all the information and data that you need to complete a business plan that is useful for you. Use this list of information you need for your business plan to guide you as you create the plan and build your business.

Blog Post Series

Thirty Blog Posts to help you Build a Business you Love!!!

Day 1: The Key to Success for The Life-Affirming Entrepreneur

Day 2: Why Every Business Needs a Business Plan

Day 3: What Really Makes Your Life Good?

Day 4: Create a Lifestyle Vision Board

Day 5: What Resources Do You Need to Live the Good Life?

Day 6: Why You’re Not Alone Even When You’re a Sole Proprietor

Day 7: Outsourcing: The Key to Success for The Life-Affirming Entrepreneur

Day 8:  You Really Can Design Your Life the Way You Want It

Day 9: Questions to Ask Yourself to Figure Out What You Want

Day 10: Components of a Business Plan

Day 11: Guess Who Is In Control of Their Life?

Day 12: Guess What You Really Want to Know to Get Started Fast Who Is In Control of Their Life?

Day 13: Setting Boundaries: It’s Not Selfish to Go After What You Want

Day 14: Build Joy: Start a Gratitude Journal

Day 15: What Do You Need to Change to Succeed?

Day 16: Creating Your Executive Summary

Day 17: Can You Describe Your Business?

Day 18: What Methods Work Best to Ensure You Make Your Goals?

Day 19: How to Analyze Your Market and Why It’s Imperative to Do It

Day 20: What Type of Business Do You Really Want?

Day 21: How Will You Find Your Customers and Clients?

Day 22: What Do You Sell? Really?

Day 23: What Is Your Business’s Financial Outlook?

Day 24: Describe Your Ideal Customer or Client

Day 25: I work from home. Do I still need a business plan?

Day 26: The Butterfly Effect: How Your Life Matters

Day 27: Are You Being Realistic About Your Goals?

Day 28: Information You Need to Know for Your Business Plan


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